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The Cost Per Lead & SEO Spend Estimates are national average data gathered from thousands of businesses across the USA. Actual average data may vary depending on the target area.

For example: An Auto Body Shop in Chicago (2.7M population) would generally have about 30%+ higher fees than an Auto Body Shop in Wichita, KS (300k population). This is not an exact quote for services, but to give you an idea of what the national average spend is for your industry so you can compare while shopping around.